The Newest Addition to Your Marketing Ops

Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.

The Ultimate Guide to Integrations and Why Your Business Needs Them

Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience […]

Carson Group Adds Holistiplan To Tech Stack

Carson Group is expanding its tech stack to make tax planning software Holistiplan available to all partner firms, according to an announcement. The changes come after “a select group” of Carson Wealth private clients successfully piloted the technology. As part of the expansion, Carson partner firms will have access to the software for free, alongside previously […]

Commonwealth Hires First Chief Diversity and Inclusion Officer

Scarlett Abraham Clarke’s focus is on making sure corporate workplaces feel safe for everyone.  It’s that ethos that has led Clarke to become Commonwealth Financial Network’s first vice president, chief diversity and inclusion officer. Related: Diversity and Inclusion and Holistic Leadership “My philosophy has always been that people should just be allowed to be,” she said. “We […]

Why Your Values Dictate Your Success

Do you know what your core values are? There’s what you say and there’s what you do. You can be clear with your core values by watching your actions. Do they match what you say your values are? If no, why not?  1. Values dictate behavior Action is preceded by thought, whether those thoughts are […]

Hightower Invests in Hart Financial Group

RIA aggregator Hightower announced its eighth investment of 2020, adding Austin, Texas-based Hart Financial Group. “Hart Financial Group is a robust team with a strong succession lineup of advisors poised for further growth,” Hightower CEO Bob Oros said in a statement. “We couldn’t be more excited to provide the infrastructure, business strategy and support to power […]

Social Networks Used Most by B2B Marketers

LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. The report was based on a survey conducted in 2020 among 150 B2B marketers who work for firms in a range of industries, including […]

The 3 Key Types of Influencer Marketing Campaigns

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand awareness campaigns, traffic/clicks/sales campaigns, and user-generated content campaigns. Each campaign type has unique attributes, including which strategies, platforms, and storytelling approaches are most effective. An infographic (below) […]