If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that on Wednesday, September 2, I’ll officially launch Winfluence – The Influence Marketing Podcast there.
This new show will be audio only and will launch with five episodes! Then, a new episode will be posted weekly, 52-weeks per year, with deep discussions and insights into the influence marketing landscape.
Winfluence – The Influence Marketing Podcast is a companion piece to my soon-to-be-published book on influencer marketing, also called Winfluence. The title from Entrepreneur Press is due out in early 2021, but I’ve collected so many insightful interviews and discussions in the research for the book, I wanted to find a way to share them more readily with all of you. (And as soon as I have somewhere to pre-order the book and such, of course I’ll update you. Subscribers to my monthly newsletter will know first, so sign up!)
Some of our first few guests on the show include IZEA founder and CEO Ted Murphy, Influencer Marketing Association president Kristy Sammis, B2B influence marketing experts Michael Brito (from the Zeno Group) and Alistair Wheate (from Onalytica), Tabitha Hawkins, founder of the Association of Creators and Influencers and many, many more.
All you need to do is make sure you’re subscribed to the podcast feed or the content here on JasonFalls.com. You can find links to all the various places to subscribe at theshow.jasonfalls.com. It is the old Jason Falls Show feed, which has been simulcasting the Digging Deeper show. So make sure you’re subscribing to the podcast by finding “Winfluence” in your library. The cover art looks like the image above. If it’s not in your library, search for it by name and add it to your subscriptions!
And while you’re at it, make sure you’re subscribing to Digging Deeper, too. That’s a new feed (for those of you who have subscribed to the Jason Falls show since before June, you should make sure you’ve added it!)
I’m really excited to launch the show. I do hope you enjoy it and get good value out of it. It will certainly be a lot of fun digging into some topics with the brightest and best in the industry, be they brand managers, agency strategists, technology partners or the influencers themselves.